Bottom Line Persuasion

Bottom Line Persuasion™ requires the credibility and knowledge to shape thinking.

Have you ever felt frustrated or powerless in dealing with others?

Have you hesitated to start an initiative because you were not sure others would support it?

Mastering influence empowers you and increases your ability to achieve results—even when you do not have formal authority.

Program Overview

Being persuasive does not depend on title, resources, or popularity but requires the credibility and knowledge to shape thinking and the rapport to develop mutually beneficial outcomes. It starts with an awareness that the power to persuade is based on achieving mutual goals.

Successful persuasion stems from a determined and creative approach to listening, asking questions, and resolving problems.

Logic, information, and data represent a small fraction of what motivates people to act. Motivation stems from:

1. a sense of confidence in the ability to achieve the goals
2. a conviction that action will benefit the organization
3. the belief that it will meet personal goals

Personal goals may include a sense of achievement, a desire for community, or a preference for affiliation.

Program Outcomes

Bottom Line Persuasion™ requires the credibility and knowledge to shape thinking, the rapport and trust to develop mutually beneficial outcomes, an understanding of the goals and motivation of the target of influence, and a determined and innovative approach to problem-solving.

The goals of this interactive program are to help participants:

  • Recognize how to analyze interests and bridge differences

  • Examine personal strengths and how perceptions limit effectiveness

  • Analyze current personal priorities

  • Develop effective questioning techniques

  • Examine effective communication techniques

  • Employ clear steps to gain agreement

The ability to sway decision makers without using coercive power is critical to success. Bottom Line Persuasion enables participants to analyze their intended audience and select appropriate strategies and tactics to gain support.  It encourages “both and” thinking and provides a model for developing win-win strategies to deliver results.


Bottom-Line Persuasion™ targets the thinking that is used  to either support or reject an action, idea, or proposal. Creating a winning proposal requires knowing what the other person wants and conducting a mutual search for a satisfying resolution.

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