Are You Rewarding A While Requiring B?
Reward Systems
I decided on my doctoral thesis topic after reading Steven Kerr’s 1975 article, The Folly of Rewarding A When Hoping for B, in the Academy of Management Journal (volume 18, pps.769-782). In the decades since this published, one might assume that organizations revised their reward systems to match their current strategy. Unfortunately, many have not. Read More
